The Facebook Page Glossary

Page Likes – The number of likes of your Facebook Page 

Page Followers – The number of followers of your Facebook Page 

Facebook Page Reach – The number of people who saw any content from your Page or about your Page, including posts, stories, ads, social information from people who interact with your Page and more 

Paid Reach – The number of people who saw your ads at least once.  

Post Reach – The number of people who saw your posts at least once.  

Post Engagements – The total number of actions that people take involving your ads on Facebook. 

Reviews – This rating is based on how many people recommend or don’t recommend the Page, as well as any past ratings and reviews it may have. 

Facebook Page Visits – The number of times your page was visited.

Boosted Post – A boosted post is a post on your pages timeline that you can apply money to in order to boost it to an audience of your choosing. 

Facebook Event – Events let you organize and respond to gatherings in the real world with people on Facebook.