Why Dealers Should Make Videos of Their Units
Videos are an increasingly important part of marketing for many businesses, and automotive dealerships are no exception. It’s no longer enough to simply advertise in print or on the radio – customers expect to actually see the product they’re interested in.
Creating a video of each unit on the lot is an easy way to draw in potential buyers. A video allows viewers to get a better look at the car, showcasing every angle and detail. It allows buyers to get a better understanding of the car’s condition and features, which can help them make an informed decision.
Videos also make it easier to compare different models and options. Instead of having to compare each model in person, they can watch a few videos and get a good idea of the differences between the cars.
Creating videos of your units will also increase the visibility of your dealership. Your video can be posted to social media, giving it the potential to reach a larger audience. You can even embed the video on your website, allowing customers to easily find it.
In short, videos of your units are a great way to showcase your products and draw in more customers. By creating videos of each vehicle on the lot, you can give customers a better understanding of your products and increase the visibility of your dealership.
How to Record a Video of a Car
- Choose the right equipment – Use a camera or phone that can capture high quality footage and audio.
- Find a suitable location – Look for a spot that is well lit and has a clear view of the entire car.
- Set up the camera – Position the camera at the desired angle and make sure it is securely attached and level.
- Test the audio – Make sure you can hear the car’s engine and other sounds clearly.
- Record the video – Start recording and capture the entire car, including details like the interior and exterior.
- Check the footage – Once the recording is done, review it to make sure it meets your quality standards.
- Save the video – Store the video on an external drive or upload it to a cloud storage service.
How to Record and Upload a Video to YouTube
- Set up your camera, microphone, and any additional equipment and make sure everything is working properly.
- Choose the video format you want to use. Popular formats include MP4, AVI, and WMV.
- Record your video and make sure you are satisfied with the results.
- Create a YouTube account if you don’t already have one.
- Go to YouTube and click the Upload button in the top right corner of the page.
- Select the video file you want to upload and click Open.
- Enter a title, description, and tags for your video.
- Choose the privacy settings for the video. You can choose to make the video public, private, or unlisted.
- Click Publish. Your video will be uploaded and available for viewing.